Netflix is working on a new streaming plan called ‘Netflix with ads’ in hopes of retaining more users. Text found in Netflix’s app reveals that the new plan will not allow content to be downloaded for offline viewing. This is not a surprising move given that many other streaming services only work online.

Downloads available on all plans except Netflix with ads.

Other text in the app implies that there will be a set up experience for users of the new Netflix with ads plan.

Now, let’s set up your ad experience.

We just need a few details to make sure you get the most relevant ads on Netflix. It’ll be really quick, we promise!

Netflix will most likely launch Netflix with ads at the beginning of next year.